JN.Get in touch
Portfolio · 2026

Juliana
Novais

WordPress developer with 12+ years of commercial experience across agency, SaaS and client-facing roles. Custom themes, WooCommerce, PHP, ACF, Gutenberg, REST APIs — and a habit of taking ownership of the unglamorous bits: debugging production, shipping clean templates, talking to humans.

WhatsAppjuliananovaisdev@gmail.com

01 / Profile

Strong focus on custom WordPress theme development, WooCommerce, PHP, ACF, Gutenberg blocks, REST API integrations, responsive front-end builds, QA and performance improvement.

Confident taking ownership of existing WordPress sites, debugging production issues, building maintainable templates and components, and working directly with project managers, designers and clients to deliver reliable websites.

02 / Experience

A decade of shipping WordPress in production.

Affinity Agency

Mar 2024 — Present

Remote

Web Developer

  • 01Develop, maintain and troubleshoot WordPress and WooCommerce sites across multiple client projects — custom theme work, plugin configuration and production bug fixing.
  • 02Build bespoke templates and reusable components using PHP, ACF, HTML, SCSS and JavaScript with a focus on maintainable code and flexible content editing.
  • 03Handle WooCommerce customisations: shipping rules, product/variation messaging, checkout behaviour, marketplace integrations and payment troubleshooting.
  • 04Work with GitLab/GitHub deployment workflows, Composer/Bedrock-style projects, staging/live environments, server logs and hosting-specific issues.

Transalis Ltd

Aug 2020 — Mar 2024

Portsmouth, UK

Web Developer

  • 01Maintained and improved seven business websites — performance, usability and reliable content management for internal teams.
  • 02Created custom WordPress templates with ACF and developed custom Gutenberg blocks to improve editor flexibility.
  • 03Built business tools: EDI Freedom, AR/AP and ROI calculators, plus a cookie-based currency conversion feature.
  • 04Developed API-led functionality for EDI Instant Demo, integrating WordPress, Pipedrive and Stripe via PHP, JavaScript and Java.

Epic Digital

Jul 2018 — Aug 2020

Southampton, UK

Web Developer

  • 01Delivered front-end and back-end tasks for public-facing and internal websites.
  • 02Worked closely with clients, designers and the internal team to turn creative briefs into functional, user-friendly websites.
  • 03Built clean interfaces and responsive layouts using HTML, CSS/SASS, JavaScript and PHP.
  • 04QA testing for usability, errors and cross-browser consistency.

hubsocial

Mar 2013 — Jul 2018

Southampton, UK

Web Developer

  • 01Developed and maintained front-end functionality with cross-browser compliant HTML, CSS and JavaScript.
  • 02Designed prototypes, graphics, logos, banners and buttons for web projects.
  • 03Built responsive interfaces and supported ongoing client website updates.

Stress Free Websites

Sep 2012 — Mar 2013

Kingsbridge, Devon

Junior Web Designer / Developer

  • 01Worked alongside a senior developer to build core skills in HTML, CSS and JavaScript.
  • 02Joined client meetings to understand scope, design options and delivery expectations.

Earlier

Team Leader · itsu · London · 2007–2011 — Customer service, training, stock control, payroll reporting, recruitment, H&S compliance.

Laboratory Trainee & Receptionist · Labclin · Arapongas, Brazil · 2004–2005.

03 / Toolkit

What I build with.

WordPress

  • Custom themes & child themes
  • Template hierarchy
  • Custom post types & taxonomies
  • Hooks, filters, plugins
  • ACF / ACF PRO
  • Gutenberg blocks

WooCommerce

  • Product templates
  • Checkout & cart customisation
  • Shipping logic
  • Marketplace / vendor plugins
  • Payment gateways
  • Order flow improvements

Front-end

  • HTML5, CSS3, SASS/SCSS
  • JavaScript, jQuery
  • Responsive layouts
  • Accessibility awareness
  • Cross-browser testing
  • Figma / Adobe XD to code

Back-end

  • PHP, MySQL
  • REST API integrations
  • WordPress debugging
  • Server / log investigation
  • cPanel, hosting migrations
  • Deployment troubleshooting

Tooling

  • Git, GitHub, GitLab
  • Composer, npm, Node.js, Gulp
  • BrowserStack
  • Google Analytics, Hotjar, Looker Studio
  • VS Code
  • Figma, Photoshop, Illustrator

Additional

  • Shopify fundamentals
  • Joomla
  • Bootstrap
  • Portuguese (fluent)
  • English (fluent)
  • Basic Spanish & French

04 / Credentials

Certifications

  • Shopify Development Fundamentals

    Verified Skill Badge · Shopify · May 2025 — May 2027

  • Web Development Foundations: Full-Stack vs Front-End

    LinkedIn · May 2019

Education & Training

  • Advanced PHP — WMBarros

    HTML5, CSS3, Bootstrap, JS, jQuery, Ajax, MySQL, MVC, Google API charts.

  • PHP Development — WMBarros

    OOP, PHP, MVC, Bootstrap, JS, jQuery, CSS3, HTML, MySQL.

  • Universidade Norte do Paraná

    Industrial Chemistry — 3 years, Brazil.

05 / Contact

Got a WordPress site
that needs careful hands?

juliananovaisdev@gmail.com WhatsApp